Who Manufacturers SportsArt Ellipticals?

General Information:SportsArt is an importer of machines from Taiwan. The only problem they have is that they are now trying to position their lineup as a premium brand and that category is already filled with the giants like Precor, Landice, and True. While they make a good quality machine, the quality is more along the lines of Lifefitness home machines- which is not a good thing.

Manufacturing Philosophy:Great industrial design once made these a high value proposition before they drastically raised prices. From our viewpoint, it looks like they are concentrating much harder on the commercial market, which, along with the price increases, makes the home models unattractive in our opinion.

Company Outlook : SportsArt has made some inroads in the commercial arena. The home ellipticals and treads are less of a value and we wonder where they fit in overall in the business, especially compared with machines from Precor, True, and other high-end brands. They seem to want to get a premium price for a value product. If you want to pay for a brand name without getting the brand, this is a great choice!