Who Manufacturers NordicTrack Bikes?

General Information:These products are produced by Icon Health and Fitness. They are the largest retail fitness company. This well-known brand name is heavy on features and their newer units are holding up quite well in the home if you don't count some of the glitch prone features. The treadmills are beautifully packaged machines and look great in your home. NordicTrack is quickly becoming known for making a solid quality machine at a bargain price and they are selling more units that anyone else in their respective price range.

Manufacturing Philosophy:NordicTrack is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices but they used to have quality to match. These days they put quality into the machines and pack them with features. We can no longer say Icon has the worst customer service in the business after experiencing the cheap treadmills sold on Amazon. We rate the machines by the individual machine quality, not the quality of their service.

Company Outlook : Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability they are the best, but overall their customer service isn't up to the standards of any of the lower volume producers. Although you get a value price for the product, you also get value service so keep this in mind when buying their machines- apparently they price their machines so low in comparison to other companies that they don't have money left for service. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.