Who Manufacturers Diamondback Ellipticals?

General Information:Diamondback started out as a fitness division for the famous bicycle company. Why not? Everyone else was doing it! Schwinn and Trek had big fitness divisions. Diamondback and Lifecore Fitness merged a couple of years ago and they continue to market under both brands but their business core has shrunk to the point that it didn't make operating both as separate companies a good idea.

Manufacturing Philosophy:Their philosophy seems to be to make a decent machine and price it at a value position. We would expect these to have an adequate service record, especially if you maintain the equipment.

Company Outlook : We had accurately speculated on Diamondback and Lifecore being able to weather the shakeout in the specialty fitness retail market. Apparently they felt that it was better to have strength in numbers and merged. Hopefully two are better than one.